Brand Identity
A trustworthy brand for a financial advisor
An “SM” monogram and easy-to-read mutual fund and pension flyers for an AMFI-registered advisor.

- Client
- SM Investments (Sunil Mehta)
- Sector
- Financial advisory
- Year
- 2024
- Service
- Brand Identity
The brief
Investment products are hard to explain to families and senior citizens. The advisor needed a brand that signals trust and handouts that make the numbers clear.
What we did
We designed a geometric “SM” monogram and bilingual flyers that turn SIP and pension comparisons into simple highlighted tables next to warm family photography.
Delivered
- Logo
- Mutual fund flyer
- Pension plan flyer
- Bilingual print files
Next project
All work
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Need something similar?
A logo and visual system that looks as serious as your business — on a shop board, a business card and a phone screen.