Graaphix
Brand Identity

A trustworthy brand for a financial advisor

An “SM” monogram and easy-to-read mutual fund and pension flyers for an AMFI-registered advisor.

A trustworthy brand for a financial advisor — SM Investments (Sunil Mehta)
Client
SM Investments (Sunil Mehta)
Sector
Financial advisory
Year
2024
Service
Brand Identity

The brief

Investment products are hard to explain to families and senior citizens. The advisor needed a brand that signals trust and handouts that make the numbers clear.

What we did

We designed a geometric “SM” monogram and bilingual flyers that turn SIP and pension comparisons into simple highlighted tables next to warm family photography.

Delivered

  • Logo
  • Mutual fund flyer
  • Pension plan flyer
  • Bilingual print files
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Need something similar?

A logo and visual system that looks as serious as your business — on a shop board, a business card and a phone screen.